To perpetuate the devotion to Our Lady of Aparecida, by providing the best experience of faith and evangelization, with excellent sheltering services, communication means and social works.
To establish a unique Christian spirituality relationship and be recognized as the largest Marian pilgrimage center in the world.
Spirituality: The National Sanctuary is the Home of Mother Aparecida, the house of God and a pastoral and devotional reference for thousands of Catholics. Those who visit us must go through an experience of faith, fraternal love and meekness in their hearts.
Integrity: An honest attitude means acting with transparency, truth, balance, good judgment and an ethical posture.
Responsibility: Being and feeling responsible for people, and the tasks and commitments assumed in our daily lives.
Excellence: At any and every level, when welcoming visitors, in the relationship between collaborators and partners, and in the daily execution of the pastoral and professional activities.
Joy: A sincere smile is the greatest symbol of cordiality and sheltering in this house.